Rota may not be a household name for most men outside of Italy. But some of the best dressed men in Italy swear by their cut and quality, like Luca Cordero di Montezemolo, the chairman of Ferrari.
The company was founded in 1962 by Ampelio Rota, with the intention of promoting trousers from an afterthought to a leading role in a man’s closet. Fifty years later, they still make nothing but pants. Their trousers are cut in the trim, rakish, Italian style, and made with fabrics of unusual quality and distinction.
Each pair of trousers is entirely made in the company workshop in Fidenza near Parma.