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Tie Your Tie is the rare success story of a small local shop that became an internationally recognized brand. It began as barely more than a whim. Franco Minucci spent the first part of his career selling American films in to movie theaters in Tuscany. But the movie business slowed, and an opportunity arose when his father-in-law passed away, leaving retail space to Signor Minucci and his wife. In 1984 they opened Tie Your Tie, a tiny chapel of celestial menswear basking in the aura of Brunelleschi's Dome in the historical center of Florence.

The shop succeeded because of Signor Minucci's distinctive taste and ability to convey his enthusiasm to his customers. He carried softly tailored jackets from Neapolitan houses like Kiton and Attolini before they were the desiderata of clothes hounds worldwide, luxurious sweaters from the since-uprooted knitwear brand Drumohr, and, of course, ties. Alan Flusser called Minucci's Tie Your Tie "one of the most elegant shops in the world." Signor Minucci himself became something of a fashionplate, featured in glossy magazines, basking in his own relaxed and rumpled confidence, smirking over his eye-glasses at the lock-jawed Gordon Gekkos on neighboring pages. The store sold so many ties that the Minuccis decided to open up their own tie workshop, which specialized in the airy, many-folded ties for which the Tie Your Tie brand became famous.

The tie brand has outlived the store itself; the retail location in Florence has since changed hands and names. Signor Minucci sold the tie brand to Japanese investors, although even in retirement he remains an advisor and representative of the firm. The only Tie Your Tie stores are now in Japan, but the ties are still made in Italy, with the same construction and unique aesthetic that turned Signor Minucci has been wearing rakishly for decades.

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  1. Hand-printed olive branch silk pocket square, yellow Hand-printed olive branch silk pocket square, yellow Sale
    Tie your Tie Hand-printed olive branch silk pocket square, yellow
    Regular Price $85.00 Special Price $63.75 You Save 25%
    FINAL SALE - No Returns
  2. Hand-printed olive branch silk pocket square, green Hand-printed olive branch silk pocket square, green Sale
    Tie your Tie Hand-printed olive branch silk pocket square, green
    Regular Price $85.00 Special Price $63.75 You Save 25%
    FINAL SALE - No Returns
  3. Hand-printed olive branch silk pocket square, light brown Hand-printed olive branch silk pocket square, light brown Sale
    Tie your Tie Hand-printed olive branch silk pocket square, light brown
    Regular Price $85.00 Special Price $63.75 You Save 25%
    FINAL SALE - No Returns
  4. Classic gunclub hopsack wool tie, hand-rolled & untipped Classic gunclub hopsack wool tie, hand-rolled & untipped Sale
    Tie your Tie Classic gunclub hopsack wool tie, hand-rolled & untipped
    Regular Price $185.00 Special Price $138.75 You Save 25%
    FINAL SALE - No Returns
  5. Navy silk tie with vintage print, hand-rolled & untipped Navy silk tie with vintage print, hand-rolled & untipped Sale
    Tie your Tie Navy silk tie with vintage print, hand-rolled & untipped
    Regular Price $185.00 Special Price $138.75 You Save 25%
    FINAL SALE - No Returns
  6. Navy wool flannel tie, hand-rolled & untipped Navy wool flannel tie, hand-rolled & untipped Sale
    Tie your Tie Navy wool flannel tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $117.00 You Save 40%
    FINAL SALE - No Returns
  7. Olive wool flannel tie, hand-rolled & untipped Olive wool flannel tie, hand-rolled & untipped Sale
    Tie your Tie Olive wool flannel tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $97.50 You Save 50%
    FINAL SALE - No Returns
  8. Navy silk crepe tie with orange and ice vintage print, hand-rolled & untipped Navy silk crepe tie with orange and ice vintage print, hand-rolled & untipped Sale
    Tie your Tie Navy silk crepe tie with orange and ice vintage print, hand-rolled & untipped
    Regular Price $195.00 Special Price $117.00 You Save 40%
    FINAL SALE - No Returns
  9. Navy herringbone wool tie, hand-rolled & untipped Navy herringbone wool tie, hand-rolled & untipped Sale
    Tie your Tie Navy herringbone wool tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $78.00 You Save 60%
    FINAL SALE - No Returns
  10. Green donegal herringbone silk tie, hand-rolled & untipped Green donegal herringbone silk tie, hand-rolled & untipped Sale
    Tie your Tie Green donegal herringbone silk tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $117.00 You Save 40%
    FINAL SALE - No Returns
  11. Blue donegal herringbone silk tie, hand-rolled & untipped Blue donegal herringbone silk tie, hand-rolled & untipped Sale
    Tie your Tie Blue donegal herringbone silk tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $117.00 You Save 40%
    FINAL SALE - No Returns
  12. Grey hopsack wool tie, hand-rolled & untipped Grey hopsack wool tie, hand-rolled & untipped Sale
    Tie your Tie Grey hopsack wool tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $97.50 You Save 50%
    FINAL SALE - No Returns
  13. Dark green silk square with orange, white & sage archival print Dark green silk square with orange, white & sage archival print Sale
    Tie your Tie Dark green silk square with orange, white & sage archival print
    Regular Price $95.00 Special Price $61.75 You Save 35%
    FINAL SALE - No Returns
  14. Rust silk square with white, black & gold archival print Rust silk square with white, black & gold archival print Sale
    Tie your Tie Rust silk square with white, black & gold archival print
    Regular Price $95.00 Special Price $61.75 You Save 35%
    FINAL SALE - No Returns

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