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Tie Your Tie is the rare success story of a small local shop that became an internationally recognized brand. It began as barely more than a whim. Franco Minucci spent the first part of his career selling American films in to movie theaters in Tuscany. But the movie business slowed, and an opportunity arose when his father-in-law passed away, leaving retail space to Signor Minucci and his wife. In 1984 they opened Tie Your Tie, a tiny chapel of celestial menswear basking in the aura of Brunelleschi's Dome in the historical center of Florence.

The shop succeeded because of Signor Minucci's distinctive taste and ability to convey his enthusiasm to his customers. He carried softly tailored jackets from Neapolitan houses like Kiton and Attolini before they were the desiderata of clothes hounds worldwide, luxurious sweaters from the since-uprooted knitwear brand Drumohr, and, of course, ties. Alan Flusser called Minucci's Tie Your Tie "one of the most elegant shops in the world." Signor Minucci himself became something of a fashionplate, featured in glossy magazines, basking in his own relaxed and rumpled confidence, smirking over his eye-glasses at the lock-jawed Gordon Gekkos on neighboring pages. The store sold so many ties that the Minuccis decided to open up their own tie workshop, which specialized in the airy, many-folded ties for which the Tie Your Tie brand became famous.

The tie brand has outlived the store itself; the retail location in Florence has since changed hands and names. Signor Minucci sold the tie brand to Japanese investors, although even in retirement he remains an advisor and representative of the firm. The only Tie Your Tie stores are now in Japan, but the ties are still made in Italy, with the same construction and unique aesthetic that turned Signor Minucci has been wearing rakishly for decades.

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  1. Double-faced silk scarf, olive and maroon with paisely prints Double-faced silk scarf, olive and maroon with paisely prints Sale
    Tie your Tie Double-faced silk scarf, olive and maroon with paisely prints
    Regular Price $275.00 Special Price $206.25 You Save 25%
    FINAL SALE - No Returns
  2. Double-faced silk scarf, navy and maroon with vintage square prints Double-faced silk scarf, navy and maroon with vintage square prints Sale
    Tie your Tie Double-faced silk scarf, navy and maroon with vintage square prints
    Regular Price $275.00 Special Price $206.25 You Save 25%
    FINAL SALE - No Returns
  3. Navy, burgundy & white multi-stripe wool/cotton tie, hand-rolled & untipped Navy, burgundy & white multi-stripe wool/cotton tie, hand-rolled & untipped Sale
    Tie your Tie Navy, burgundy & white multi-stripe wool/cotton tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  4. Dark green reppe silk tie with gold jacquard motifs, hand-rolled & untipped Dark green reppe silk tie with gold jacquard motifs, hand-rolled & untipped Sale
    Tie your Tie Dark green reppe silk tie with gold jacquard motifs, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  5. Brown and green block stripe wool/cotton tie, hand-rolled & untipped Brown and green block stripe wool/cotton tie, hand-rolled & untipped Sale
    Tie your Tie Brown and green block stripe wool/cotton tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  6. Khaki and navy block stripe wool/cotton tie, hand-rolled & untipped Khaki and navy block stripe wool/cotton tie, hand-rolled & untipped Sale
    Tie your Tie Khaki and navy block stripe wool/cotton tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  7. Grey, navy & brown houndstooth wool tie, hand-rolled & untipped Grey, navy & brown houndstooth wool tie, hand-rolled & untipped Sale
    Tie your Tie Grey, navy & brown houndstooth wool tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  8. Navy silk foulard tie with green and orange medallion print, hand-rolled & untipped Navy silk foulard tie with green and orange medallion print, hand-rolled & untipped Sale
    Tie your Tie Navy silk foulard tie with green and orange medallion print, hand-rolled & untipped
    Regular Price $195.00 Special Price $146.25 You Save 25%
    FINAL SALE - No Returns
  9. Hand-printed olive branch silk pocket square, yellow Hand-printed olive branch silk pocket square, yellow Sale
    Tie your Tie Hand-printed olive branch silk pocket square, yellow
    Regular Price $85.00 Special Price $68.00 You Save 20%
    FINAL SALE - No Returns
  10. Hand-printed olive branch silk pocket square, light brown Hand-printed olive branch silk pocket square, light brown Sale
    Tie your Tie Hand-printed olive branch silk pocket square, light brown
    Regular Price $85.00 Special Price $68.00 You Save 20%
    FINAL SALE - No Returns
  11. Navy silk tie with vintage print, hand-rolled & untipped Navy silk tie with vintage print, hand-rolled & untipped Sale
    Tie your Tie Navy silk tie with vintage print, hand-rolled & untipped
    Regular Price $185.00 Special Price $148.00 You Save 20%
    FINAL SALE - No Returns
  12. Olive wool flannel tie, hand-rolled & untipped Olive wool flannel tie, hand-rolled & untipped Sale
    Tie your Tie Olive wool flannel tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $156.00 You Save 20%
    FINAL SALE - No Returns
  13. Green donegal herringbone silk tie, hand-rolled & untipped Green donegal herringbone silk tie, hand-rolled & untipped Sale
    Tie your Tie Green donegal herringbone silk tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $156.00 You Save 20%
    FINAL SALE - No Returns
  14. Blue donegal herringbone silk tie, hand-rolled & untipped Blue donegal herringbone silk tie, hand-rolled & untipped Sale
    Tie your Tie Blue donegal herringbone silk tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $156.00 You Save 20%
    FINAL SALE - No Returns
  15. Grey hopsack wool tie, hand-rolled & untipped Grey hopsack wool tie, hand-rolled & untipped Sale
    Tie your Tie Grey hopsack wool tie, hand-rolled & untipped
    Regular Price $195.00 Special Price $156.00 You Save 20%
    FINAL SALE - No Returns
  16. Dark green silk square with orange, white & sage archival print Dark green silk square with orange, white & sage archival print Sale
    Tie your Tie Dark green silk square with orange, white & sage archival print
    Regular Price $95.00 Special Price $76.00 You Save 20%
    FINAL SALE - No Returns
  17. Rust silk square with white, black & gold archival print Rust silk square with white, black & gold archival print Sale
    Tie your Tie Rust silk square with white, black & gold archival print
    Regular Price $95.00 Special Price $76.00 You Save 20%
    FINAL SALE - No Returns
  18. Hand-drawn grid silk pocket square, grey Hand-drawn grid silk pocket square, grey Sale
    Tie your Tie Hand-drawn grid silk pocket square, grey
    Regular Price $85.00 Special Price $68.00 You Save 20%
    FINAL SALE - No Returns

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