Niche

[FW21 PRE-ORDER] Niche crewneck sweatshirt in black or beige cotton with chest floral embroidery (Four options) (50% remainder)

Regular price $112.50
Unit price
per 
Pre-Order

Niche

[FW21 PRE-ORDER] Niche crewneck sweatshirt in black or beige cotton with chest floral embroidery (Four options) (50% remainder)

Regular price $112.50
Unit price
per 
Pre-Order
OS
OS
Size & Fit
Free Shipping to US & Canada

"We've always turned to Niche for incredible florals, and it has been awesome watching them embrace embroidery in this way. These more low-key options with embroidery just on the chest are really playful and charming." ---Kyle

Please note this item is only for those that already placed a pre-order for this style last winter.

Details
  • 100% cotton with upper chest floral embroidery
  • Crewneck sweatshirt style with ribbed knit cuffs, collar, and hem
  • Fits small; order one size larger than your typical US size for intended fit - please see measurement chart in images
  • Embroidered and made in India
SKU: NCHPRE010-OS

Style Inspiration

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About this Maker

Niche

Playful Design From Tokyo Through a Global Lens

Part of our selection since the store opened, Niche has firmly cemented itself as a customer and staff favorite, while staying relatively under the radar outside of Japan. Takumi Oomura founded the company in 2007 after a fifteen-year career at Nepenthes where he designed their β€œPurple Label” line.

After leaving Nepenthes, he traveled to South America for the first time; his visit to Argentina was an eye-opening experience. The visual diversity of the country, gaucho culture and tango music resonated with Oomura. In the traditional gaucho garments of the Pampas, colorful landscapes of Patagonia, and the small flower vendors punctuating nearly every block of Buenos Aires, he found a mix of elements that he wanted to translate to a collection. These flower vendors inspired the flower patterned shirts that are part of every Niche collection, with unusual details like buttons embedding real flowers from Buenos Aires.

Oomura continues to visit South America several times a year and still draws inspiration from local cultural elements, which he mixes with traditional military garments and fabrics, workwear details and Japanese fabrics to achieve a thoughtful balance of elements. The result is a group of clothes with a rich variety of textures and patterns, most of which are made in Japan, with some pieces especially made for Niche by producers in Latin America, India, and the United States.

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