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Niche is a young brand that has quickly been recognized in Japan for its thoughtful designs and unique set of design inspirations. Takumi Oomura founded the company in 2007 after a fifteen-year career at Nepenthes where he designed their “Purple Label” line.

After leaving Nepenthes, he traveled to South America for the first time; his visit to Argentina was an eye-opening experience. The visual diversity of the country, gaucho culture and tango music resonated with Oomura. In the traditional gaucho garments of the Pampas, colorful landscapes of Patagonia, and the small flower vendors punctuating nearly every block of Buenos Aires, he found a mix of elements that he wanted to translate to a collection. These flower vendors inspired the flower patterned shirts that are part of every Niche collection, with unusual details like buttons embedding real flowers from Buenos Aires.

Oomura continues to visit South America several times a year and still draws inspiration from local cultural elements, which he mixes with traditional military garments and fabrics, workwear details and Japanese fabrics to achieve a thoughtful balance of elements. The result is a group of clothes with a rich variety of textures and patterns, most of which are made in Japan, with some pieces especially made for Niche by producers in Latin America and the United States.

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  1. Chamula handknit fisherman pullover in ivory Merino wool New
  2. Chamula handknit fisherman hat in ivory Merino wool On SaleNew

    Monitaly Chamula handknit fisherman hat in ivory Merino wool

    Regular Price $85.00 Special Price $63.75 You Save 25%
  3. Chamula handknit fair isle sweater in ivory merino wool (restock) New
  4. Chamula handknit American flag sweater in ivory merino wool (restock) New
  5. Kaptain Sunshine Highneck longsleeve tee in white Suvin and Supima cotton

    Regular Price $285.00 Special Price $228.00 You Save 20%
  6. No Man Walks Alone x Sartoria Carrara Sport coat in beige Marling & Evans 10 oz wool and linen hopsack

    Regular Price $1,295.00 Special Price $1,036.00 You Save 20%

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