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Niche is a young brand that has quickly been recognized in Japan for its thoughtful designs and unique set of design inspirations. Takumi Oomura founded the company in 2007 after a fifteen-year career at Nepenthes where he designed their “Purple Label” line.

After leaving Nepenthes, he traveled to South America for the first time; his visit to Argentina was an eye-opening experience. The visual diversity of the country, gaucho culture and tango music resonated with Oomura. In the traditional gaucho garments of the Pampas, colorful landscapes of Patagonia, and the small flower vendors punctuating nearly every block of Buenos Aires, he found a mix of elements that he wanted to translate to a collection. These flower vendors inspired the flower patterned shirts that are part of every Niche collection, with unusual details like buttons embedding real flowers from Buenos Aires.

Oomura continues to visit South America several times a year and still draws inspiration from local cultural elements, which he mixes with traditional military garments and fabrics, workwear details and Japanese fabrics to achieve a thoughtful balance of elements. The result is a group of clothes with a rich variety of textures and patterns, most of which are made in Japan, with some pieces especially made for Niche by producers in Latin America and the United States.

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  1. Cargo Pocket long sleeve camp shirt in green, navy, brown, and rust plaid cotton and lyocell New
  2. Hike Shirt in spruce green cotton flannel New
  3. Niche Open collar shirt jacket in olive green flower embroidered cotton muslin

    Regular Price $375.00 Special Price $262.50 You Save 30%
    FINAL SALE - No Returns
  4. Monitaly Chamula handknit fisherman turtleneck in "factory olive" Merino wool (restock)

    Regular Price $375.00 Special Price $281.25 You Save 25%
    FINAL SALE - No Returns
  5. Kaptain Sunshine Gurkha trousers in light olive Egyptian Finx brushed cotton sateen

    Regular Price $425.00 Special Price $318.75 You Save 25%
    FINAL SALE - No Returns
  6. Belt with sakiori facing in black cow leather On Sale

    Kuon Belt with sakiori facing in black cow leather

    Regular Price $225.00 Special Price $168.75 You Save 25%
    FINAL SALE - No Returns
  7. Monitaly Military Half Coat "Type B" in water-resistant olive green Vancloth sateen

    Regular Price $645.00 Special Price $387.00 You Save 40%
    FINAL SALE - No Returns

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