by Alexander Freeling. Cold, like happy, is a relative term. Tell anyone from New York or Moscow that it was cold in Britain this year and you might get a pitying chuckle. But in a land without ...
by Alexander Freeling. The promise of modern branding has always been complicated. On the one hand, brands have existed for centuries as a kind of maker’s guarantee. Medieval English merchants wo...
by Alexander Freeling. There’s a longing at the moment—sometimes joking, sometimes deeply serious—for normality. But was there ever really normality, or do we only invent it by imagining away the...
by Alexander Freeling. In the fifth smallest county in the United States, and the smallest in Nebraska, there’s a town called Arthur, population 118. Taking Fir Street, you can walk from one end ...
by Alexander Freeling. It takes a lot of work to make a map, and precious little to copy it. And since map makers, unlike novelists or painters, are all trying to tell the same story, it’s almost...
by Alexander Freeling. It wasn’t really the start, but it felt like one. As I write this, we’ve been officially confined to our homes in Britain for several weeks: confined not only by caution fo...
by Alexander Freeling. When walking to work recently I passed three tourists taking photos. Hardly surprising in a town that’s full of visitors for three quarters of the year, but I felt a quiet ...
by Alexander Freeling. In Britain many things arrive late. New films, trends, technology. The trains, of course, but this is a valuable source of bland conversation for a notoriously non-confront...