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On Brand

January 05, 2021

by Alexander Freeling.   The promise of modern branding has always been complicated. On the one hand, brands have existed for centuries as a kind of maker’s guarantee. Medieval English merchants wo...

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My Beloved Shawl Collar Cardigan

December 29, 2020

by André Larnyoh.   Recently my family paid me the honour of visiting my relatively new flat. After showing them round and receiving the obligatory nods of approval, my sister suddenly, and loudly,...

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Woodstock's (Sugarplum) Dream

December 22, 2020

by Réginald-Jérôme de Mans.   To quote the great Takeshi Kaga, “If memory serves me right, Christmas is just around the corner.” And with it, a tightening of the tension between cocooned self-indu...

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The Man Who Owned Too Much

December 15, 2020

by Daniel Penny.    My wife and I began to plan our move from Brooklyn to a little flat in Cambridge, UK in June of 2020. She’d gotten into a PhD in February, but then COVID made the idea of movin...

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The Ghost In You

December 08, 2020

by Réginald-Jérôme de Mans.   Those of us who (pace Black Sabbath) sold our soul for #steez know the inner duel. Inside us, our better angels, those attempting to persuade us to better ourselves b...

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The Joy of Kopping

December 01, 2020

by David Isle.   I’ve lived in a lot of places. Just in the last four years, I’ve lived in South Korea, D.C., New York, New Orleans, North Carolina, and Rhode Island. Every time I move – whether it...

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Alternative Style Icon: Jawn Fetterman

November 24, 2020

by Réginald-Jérôme de Mans.   I often spare a thought for my friend, fellow cat lover and erstwhile Elliot Richardson impersonator Derek Guy, who founded a blog called Die, Workwear! and now writes...

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A Mount Rushmore Of Winter Fits

November 17, 2020

by David Isle. Some outerwear is meant to be worn over a suit. Some outerwear is meant to be worn over a T-shirt. But all outerwear is meant to be worn over a sweater. My man Josh in Louisiana has...

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