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Indigo is more than a dye at Blue Blue Japan – it is the lifeblood of the company, coursing through nearly everything they produce. They name says it all, with production entirely in Japan and just about all of it blue. Launched in 1996 in Tokyo as the in-house brand of OKURA, the brand has grown slowly, amassing a cult-like following of indigo lovers worldwide.

The beauty of using natural fibers and all natural indigo is in the initial saturated blue color that will fade over time to match the wearer’s body and habits. These are clothes that only get more beautiful with age, and there is a special appreciation that can only come from letting a garment take shape over the months and years. Not content to focus only on indigo, the Blue Blue Japan line is the one to look to for specialized Japanese techniques in other natural dyes, patterns, and methods of construction.

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