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Niche is a young brand that has quickly been recognized in Japan for its thoughtful designs and unique set of design inspirations. Takumi Oomura founded the company in 2007 after a fifteen-year career at Nepenthes where he designed their “Purple Label” line.

After leaving Nepenthes, he traveled to South America for the first time; his visit to Argentina was an eye-opening experience. The visual diversity of the country, gaucho culture and tango music resonated with Oomura. In the traditional gaucho garments of the Pampas, colorful landscapes of Patagonia, and the small flower vendors punctuating nearly every block of Buenos Aires, he found a mix of elements that he wanted to translate to a collection. These flower vendors inspired the flower patterned shirts that are part of every Niche collection, with unusual details like buttons embedding real flowers from Buenos Aires.

Oomura continues to visit South America several times a year and still draws inspiration from local cultural elements, which he mixes with traditional military garments and fabrics, workwear details and Japanese fabrics to achieve a thoughtful balance of elements. The result is a group of clothes with a rich variety of textures and patterns, most of which are made in Japan, with some pieces especially made for Niche by producers in Latin America and the United States.

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  1. Niche Retro windbreaker in black ripstop nylon with patchwork raglan sleeves
    Regular Price $225.00 Special Price $112.50 You Save 50%
    FINAL SALE - No Returns
  2. Niche Retro windbreaker in black ripstop nylon with pink hood and patchwork chest pocket
    Regular Price $225.00 Special Price $112.50 You Save 50%
    FINAL SALE - No Returns
  3. Niche Retro windbreaker in black ripstop nylon with patchwork hood and yoke
    Regular Price $225.00 Special Price $112.50 You Save 50%
    FINAL SALE - No Returns
  4. Niche Pleated easy pants in burgundy cotton moleskin
    Regular Price $295.00 Special Price $147.50 You Save 50%
    FINAL SALE - No Returns
  5. Niche Pocket shirt in mocha microcorduroy with burgundy and white neat print
    Regular Price $255.00 Special Price $153.00 You Save 40%
    FINAL SALE - No Returns
  6. Niche Boxy crewneck sweatshirt in burgundy heavyweight jersey
    Regular Price $275.00 Special Price $137.50 You Save 50%
    FINAL SALE - No Returns
  7. Niche Dahlia flower seeds crewneck sweatshirt
    Regular Price $245.00 Special Price $196.00 You Save 20%
    FINAL SALE - No Returns
  8. Niche Slip-on mule sneaker in white with multicolor flower embroidery
    Regular Price $155.00 Special Price $93.00 You Save 40%
    FINAL SALE - No Returns
  9. Niche "Pampa" reconstructed 501 jeans in black with olive green velvet stripe
    Regular Price $375.00 Special Price $262.50 You Save 30%
    FINAL SALE - No Returns
  10. Niche "Gaucho" easy pants in navy blue CoolMax cotton
    Regular Price $275.00 Special Price $192.50 You Save 30%
    FINAL SALE - No Returns
  11. Niche "Gaucho" track pants in olive green rayon with purple grosgrain stripe
    Regular Price $325.00 Special Price $227.50 You Save 30%
    FINAL SALE - No Returns
  12. Niche "Dormir" striped band collar shirt in tan and white cotton poplin
    Regular Price $265.00 Special Price $159.00 You Save 40%
    FINAL SALE - No Returns
  13. Niche "Torrance" open collar shirt in pale blue, burnt red, and gold floral rayon
    Regular Price $295.00 Special Price $118.00 You Save 60%
    FINAL SALE - No Returns
  14. Niche "Torrance" open collar shirt in sage green, brown, and gold floral rayon
    Regular Price $295.00 Special Price $118.00 You Save 60%
    FINAL SALE - No Returns
  15. Niche "Torrance" open collar shirt in blue, green, and red floral rayon
    Regular Price $295.00 Special Price $177.00 You Save 40%
    FINAL SALE - No Returns
  16. Russian scarf in black wool with silk fringe Russian scarf in black wool with silk fringe Sale
    Niche Russian scarf in black wool with silk fringe
    Regular Price $255.00 Special Price $153.00 You Save 40%
    FINAL SALE - No Returns
  17. Niche "No Tengo" oversized paisley shirt in ochre
    Regular Price $345.00 Special Price $103.50 You Save 70%
    FINAL SALE - No Returns

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