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Niche is a young brand that has quickly been recognized in Japan for its thoughtful designs and unique set of design inspirations. Takumi Oomura founded the company in 2007 after a fifteen-year career at Nepenthes where he designed their “Purple Label” line.

After leaving Nepenthes, he traveled to South America for the first time; his visit to Argentina was an eye-opening experience. The visual diversity of the country, gaucho culture and tango music resonated with Oomura. In the traditional gaucho garments of the Pampas, colorful landscapes of Patagonia, and the small flower vendors punctuating nearly every block of Buenos Aires, he found a mix of elements that he wanted to translate to a collection. These flower vendors inspired the flower patterned shirts that are part of every Niche collection, with unusual details like buttons embedding real flowers from Buenos Aires.

Oomura continues to visit South America several times a year and still draws inspiration from local cultural elements, which he mixes with traditional military garments and fabrics, workwear details and Japanese fabrics to achieve a thoughtful balance of elements. The result is a group of clothes with a rich variety of textures and patterns, most of which are made in Japan, with some pieces especially made for Niche by producers in Latin America and the United States.

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  1. Pleated easy pants in navy blue rayon Pleated easy pants in navy blue rayon New
  2. Marigold flower seeds t-shirt Marigold flower seeds t-shirt New
  3. Verbena flower seeds t-shirt Verbena flower seeds t-shirt New
  4. Zinnia flower seeds t-shirt Zinnia flower seeds t-shirt New
  5. Dahlia flower seeds t-shirt Dahlia flower seeds t-shirt New
  6. Niche Retro windbreaker in black ripstop nylon with pink hood and patchwork chest pocket
    Regular Price $225.00 Special Price $112.50 You Save 50%
    FINAL SALE - No Returns
  7. Niche Retro windbreaker in black ripstop nylon with patchwork hood and yoke
    Regular Price $225.00 Special Price $112.50 You Save 50%
    FINAL SALE - No Returns
  8. Niche Pleated easy pants in burgundy cotton moleskin
    Regular Price $295.00 Special Price $147.50 You Save 50%
    FINAL SALE - No Returns
  9. Niche Pocket shirt in mocha microcorduroy with burgundy and white neat print
    Regular Price $255.00 Special Price $153.00 You Save 40%
    FINAL SALE - No Returns
  10. Niche Boxy crewneck sweatshirt in burgundy heavyweight jersey
    Regular Price $275.00 Special Price $137.50 You Save 50%
    FINAL SALE - No Returns
  11. Niche Dahlia flower seeds crewneck sweatshirt
    Regular Price $245.00 Special Price $196.00 You Save 20%
    FINAL SALE - No Returns

11 Items

per page
Set Ascending Direction