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Rota may not be a household name for most men outside of Italy. They don’t really do much marketing or advertising, and trousers rarely steal the spotlight in the world of menswear. But some of the best dressed men in Italy swear by their cut and quality, like Luca Cordero di Montezemolo, the chairman of Ferrari, who is often seen wearing Rota pants.

The company was founded in 1962 by Ampelio Rota, with the intention of promoting trousers from an afterthought to a leading role in a man’s closet. Fifty years later, they still make nothing but pants. Their trousers are cut in the trim, rakish, Italian style, and made with fabrics of unusual quality and distinction.

Each pair of trousers is entirely made in the company workshop in Fidenza near Parma, under the supervision of the Rota brothers. Their production methods have not changed since the company’s founding: expert tailors cut and sew the trousers, followed by careful and skilled pressing to create the desired shape and lines.

Quality fabrics help maintain the shape of the trousers over time. Rota’s permanent and seasonal fabric collections are selected from the finest cottons, flannels, twills and worsted. And, in line the company’s philosophy that trousers need not take the backseat to jackets, Rota always includes colorful fabrics and bold patterns for customers who fancy creativity below the belt.

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  1. Rota Higher-rise wool Solaro trousers, Loro Piana S130s fabric
    Regular Price $565.00 Special Price $423.75 You Save 25%
    FINAL SALE - No Returns
  2. Rota Higher-rise lightweight "fresco" wool trousers, Taupe brown
    Regular Price $455.00 Special Price $341.25 You Save 25%
    FINAL SALE - No Returns
  3. Rota Higher-rise chocolate brown wool hopsack pleated trousers
    Regular Price $455.00 Special Price $341.25 You Save 25%
    FINAL SALE - No Returns
  4. Rota Higher-rise black & brown houndstooth flannel trousers with side tabs
    Regular Price $475.00 Special Price $356.25 You Save 25%
    FINAL SALE - No Returns
  5. Rota Brown puppytooth wool flannel trousers
    Regular Price $475.00 Special Price $356.25 You Save 25%
    FINAL SALE - No Returns
  6. Rota Brown garment-dyed cotton corduroy trousers
    Regular Price $365.00 Special Price $273.75 You Save 25%
    FINAL SALE - No Returns
  7. Rota Mocha cotton twill trousers
    Regular Price $355.00 Special Price $266.25 You Save 25%
    FINAL SALE - No Returns
  8. Rota Higher-rise chocolate brown cavalry twill trousers with side tabs
    Regular Price $475.00 Special Price $356.25 You Save 25%
    FINAL SALE - No Returns
  9. Rota Higher rise brown Irish linen trousers
    Regular Price $465.00 Special Price $348.75 You Save 25%
    FINAL SALE - No Returns
  10. Rota Higher-rise brown corduroy trousers with side tabs
    Regular Price $385.00 Special Price $288.75 You Save 25%
    FINAL SALE - No Returns

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